Resources > Articles > How to ramp-up fast through email campaign sourcing

Recruiters employ multiple sourcing strategies including job board sourcing, cold calling, advertising on print media, and employee referrals to reach candidates.

All these sourcing methods, though effective can be very time consuming and labor intensive especially in a scenario where the need is for more hires. For instance, a data entry services company would need more than 25 data entry operators simultaneously and quickly; similarly, a financial services company would need accounts executives in bulk.

This article discusses about the fastest and the most effective sourcing strategy, which is email campaigning.

Email campaign to reach passive candidates

Whether you are a corporate or a third party recruiting personnel, you should announce about the job openings and invite candidates to apply. Email campaigning is the key to finding many qualified passive candidates if you want to recruit multiple hires within a limited timeline. With email campaigns you bypass hours spent on sourcing activities including cold calling, job board searching etc., and move straight to sourcing and interviewing.

Email campaign to build employer brand awareness

Email campaigns with thoughtful planning and good messaging, highlighting the benefits of working for your organization, can greatly help in building your brand awareness. Landing pages that are crafted to convert visitors to applicants help in filling your hiring needs easily and quickly. Consistency in your branding message, and placing links relevant to the link text could convert more passive job seekers to hires.

Email campaign to conduct recruitment surveys

Rolling email campaigns to participate in email recruitment surveys to find out about how the candidates feel about working for your company, their work experience, habits, contact information etc., helps in fast ramp-up.

Where can you get email addresses for your campaigns?

List providers allow you to obtain opt-in email addresses of professionals with similar profiles and precise candidates you want to hire to help you ramp-up fast. A recruitment process outsourcing company such as Recruiting Junction has fresh databases of millions of candidate profiles and opt-in email addresses. Database that meets your needs are made available to help you roll email campaigns and reach candidates you are looking for.

Bottom-line

As recruitment challenges continue to intensify, and the situation is being made worse every year, it is crucial to learn and adapt to new sourcing and recruitment strategies. Email campaigns do help in fast ramp-up. If you feel recruitment email campaigns suit your needs, implement them now, and get your hires quickly and easily.